// insights

What I'm learning, building, and testing.

Real notes on technical SEO, AI, and web development — from someone who actually ships this stuff, not a content mill.
// published on a schedule by my own content pipeline — the same system that powers client sites.
Why your Core Web Vitals aren't the problem
FEATURED

Why your Core Web Vitals aren't the problem

Everyone's chasing a green score. The real wins are usually somewhere else entirely — here's where I look first.

TECHNICAL SEO · 8 min read ·
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Technical SEO
AI
Web Dev
Why your Core Web Vitals aren't the problem
TECHNICAL SEO

Why your Core Web Vitals aren't the problem

Everyone's chasing a green score. The real wins are usually somewhere else entirely.

8 min ·
What "forward-deployed" actually means
AI

What "forward-deployed" actually means

The difference between advising on AI and actually shipping it into a business.

7 min ·
The rebuild vs. the reskin
WEB DEV

The rebuild vs. the reskin

When a new coat of paint is enough — and when the thing underneath actually has to change.

6 min ·