Full-stack web development — from the database up.
Plenty of people can make a template look nice.
Far fewer can build the thing underneath it — the database, the API, the auth, the server, the custom functionality your business actually needs. I work the whole stack: new builds, ground-up rebuilds, and extending or fixing sites and apps that already exist.
Where this shows up
Front-end & back-end
The whole application — UI, APIs, app logic, auth. Not just the part people see.
Databases & SQL
Data models, queries, and the data layer done right — the part most "web guys" avoid.
Servers & deployment
Get it running and keep it running — hosting, deploys, CI/CD, real infrastructure.
Rebuilds & migrations
Ground-up rebuilds or platform moves (WordPress & beyond) — without losing content or rankings.
Modify & extend existing sites/apps
Add features, fix what's broken, or take over a codebase someone else left behind.
Marketing, UX & SEO-ready
The lens on top: everything I build is made to get found and convert.
Proof I work the whole stack
I didn't just build sites — I built the multi-tenant platform that builds them: front-end, APIs, database, auth, deploys, all of it. Browse the toolbox.
The Crawler
Screaming-Frog-class auditing + AI-readiness grade.
RAG Content & SEO Engine
450+ pages of my work, encoded — my voice, my method.
The GYFST Platform
Production, multi-tenant — 15+ systems in one.
Rank Tracker + AI Mentions
Google + Local Pack + ChatGPT/Claude/Gemini tracking.
Citation Submission Engine
AI learns a directory's form, then submits — at scale.
Self-Serve Site Editor
Iframe edit-canvas — clients edit safely, no code.
From idea (or old codebase) to launched
Paid discovery
I map what it needs to do — functionality, data, goals. Includes ~1 hr of consultation.
Scoped quote
A written outline — scope, architecture approach, timeline.
Build & deploy
Full stack, end to end — then shipped live to real infrastructure.
Launch & support
Documented, handed off, and maintained — I don't disappear.
How engagements work
- Every build = a written scope + fixed outline
- Hourly reference: $175–225/hr
- Priced by the project, not a running meter
Start with a paid discovery
The front door — de-risked: you get ~1 hour of consultation + a written direction, so you see real value (and whether we're a fit) before any big commitment.
includes a working consult · priced to the engagementQuestions people actually ask
Do you do back-end / database / server work?
Yes — full-stack. Databases, APIs, auth, servers, deploys. The whole thing, not just the front-end.
Can you rebuild from scratch or take over my existing site?
Both. Ground-up rebuilds, or stepping into an existing codebase to fix and extend it.
Do I have to use your platform?
No. Your stack, a fresh custom build, or my platform — whatever fits you.
Is it SEO-ready and built to convert?
Always — that's the marketing lens. Structure, speed, and conversion baked in from day one.
Need someone who can build the whole thing — not just the pretty part?
Start with a free 15-minute fit call.