Services / Web Development
03 · foundation

Full-stack web development — from the database up.

Front-end, back-end, servers, databases. New builds, ground-up rebuilds, or extending what you already have. Real engineering — that happens to be built by someone who understands marketing too.
Book a fit call →
Project-based · $175–225/hr
// the whole stack
front-endUI · responsive · fast
back-endAPIs · app logic · auth
databases & SQLdata models · queries
servers & deployhosting · deploys · CI
hourly ref$175–225/hr
// the gap most teams hit

Plenty of people can make a template look nice.

Far fewer can build the thing underneath it — the database, the API, the auth, the server, the custom functionality your business actually needs. I work the whole stack: new builds, ground-up rebuilds, and extending or fixing sites and apps that already exist.

a designer who stops at the front-end
"we don't do back-end / database work"
a template when you needed an application
front-end to database, one person
custom functionality, not just pages
rebuild from scratch or extend what exists
// what I build

Where this shows up

01 · full-stack

Front-end & back-end

The whole application — UI, APIs, app logic, auth. Not just the part people see.

02

Databases & SQL

Data models, queries, and the data layer done right — the part most "web guys" avoid.

03

Servers & deployment

Get it running and keep it running — hosting, deploys, CI/CD, real infrastructure.

04

Rebuilds & migrations

Ground-up rebuilds or platform moves (WordPress & beyond) — without losing content or rankings.

05

Modify & extend existing sites/apps

Add features, fix what's broken, or take over a codebase someone else left behind.

06

Marketing, UX & SEO-ready

The lens on top: everything I build is made to get found and convert.

// I don't pitch capability — I show it

Proof I work the whole stack

I didn't just build sites — I built the multi-tenant platform that builds them: front-end, APIs, database, auth, deploys, all of it. Browse the toolbox.

GENERATIONTRY IT LIVE

The Crawler

Screaming-Frog-class auditing + AI-readiness grade.

APPLIED AICASE STUDY

RAG Content & SEO Engine

450+ pages of my work, encoded — my voice, my method.

PLATFORMCASE STUDY

The GYFST Platform

Production, multi-tenant — 15+ systems in one.

SEO DATACASE STUDY

Rank Tracker + AI Mentions

Google + Local Pack + ChatGPT/Claude/Gemini tracking.

AUTOMATIONFUTURE CASE STUDY

Citation Submission Engine

AI learns a directory's form, then submits — at scale.

PRODUCT ENGFUTURE CASE STUDY

Self-Serve Site Editor

Iframe edit-canvas — clients edit safely, no code.

Most web devs can't market. Most marketers can't build. I'm full-stack on both.
// database to deployment — and it's made to get found.
// how it works

From idea (or old codebase) to launched

01

Paid discovery

I map what it needs to do — functionality, data, goals. Includes ~1 hr of consultation.

02

Scoped quote

A written outline — scope, architecture approach, timeline.

03

Build & deploy

Full stack, end to end — then shipped live to real infrastructure.

04

Launch & support

Documented, handed off, and maintained — I don't disappear.

// straight answers

Questions people actually ask

Do you do back-end / database / server work?

Yes — full-stack. Databases, APIs, auth, servers, deploys. The whole thing, not just the front-end.

Can you rebuild from scratch or take over my existing site?

Both. Ground-up rebuilds, or stepping into an existing codebase to fix and extend it.

Do I have to use your platform?

No. Your stack, a fresh custom build, or my platform — whatever fits you.

Is it SEO-ready and built to convert?

Always — that's the marketing lens. Structure, speed, and conversion baked in from day one.

Need someone who can build the whole thing — not just the pretty part?

Start with a free 15-minute fit call.